The Art of the Title : "Cloudy with the a Chance Of Meatballs"

    In the nine still shots uses a rainbow motif as the background, this connotes the effect of childlike, vibrancy,  and burst of energy. The first shot is of a rainbow background/ landscape with glitter or specks on, it also shows the opening credits "Written for the screen and Directed by Phil Lord & Christopher Miller" in the middle of the screen. The use of luminous/bright colours are recurring in this film to shows the setting and location of scenery reinforcing the sense of positive youthful energy and also gives clues of target audience.

     The second still shows a gentleman on an old fashion bicycle. The animated character features and costume are exaggerated. The wheels are made of candied orange slices, and the trees are represented as big pinwheel lollies. This is effective as it gives the movie a comical feel. The use of bright colours and heightened features give the first hint to the film, again confirms that this film is  targeted at young kids that are interested in animation. It looks like the film is inspired by a children's story book made into a film.

   The third still is a long shot that shows animated / lively scenery, as it demonstrates the sun rising, due to this the sea changes its colour to a purpleorangy colour. This gives the film an fantastical effect. There are also 3 boats in this title. The first title tells the audience the inspiration behind the film. "Based upon the book cloudy with a chance of meatballs". The second title below tells the audience who the film is written by and illustrated by. This is effective as it helps publicize the opening credits, this can be the most important moment in a film and list the most important members of the production, crew and cast. The font used in this still is sans serif. The typeface is clear and standard. Its clear to the audience because its main focus is to show the production names. The font changes throughout the 9 stills it is identical to pages in a story book.

      The fourth still is set apart differently from the other still images. It is a mid-shot of the animated characters. It stands out. The mid-close up shot of the characters shows their facial expressions and mood the rainbow lines in the background suggest characters are happy and joyful.  The body language of the characters facing forward and looking directly at the audience smiling. This suggests the characters are engaging with the audience. This is also the first shot that introduces the two main characters of the film. 

         The fifth still is a close-up on the characters. This is useful as it highlights one of the main characters in the film, which is important for the spectators. The colour of the animated characters is yellow. This connotes happiness and joy. Yellow is used to represent characters emotions, they look cheerful. This shot is a profile of the character's face taken from the side, above his mouth there is another character floating, this shows the characters are doing wacky and absurd actions, this links back to the target audience and genre of film which is animation for kids. Kids from the age of 6 and even younger will find funny faces and silly actions funny; it adds humour, which is very engaging in an opening sequence. The close-up of the characters smiling connotes positivity and happiness. 

     The sixth still shows an elongated arm holding a quarter crust of a piece of pie. On the arm shows 4 characters sitting down trying to reach the pie, in passing nod to 'pythonesque' to Terry Gilliam stop-motion animation for the Monty Python. There is a title on the arm. It reads "Executive producer Yair Landau". The font used in this title is very similar of the typeface "curlz MT" in Microsoft word typography. The typeface "curlz MT" is a carefree font that is used effectively and goes with the theme of the film. The use of rainbow motives on the t-shirt is important as it is a continuous theme of the film this suggest excitement and positivity. The title is in white which stands out on the background "clown/rainbow colours". The 4 animated characters shown on this still are important as it re-establishes the main characters of the film. The title in this still is effective as it’s, a star attraction or star pull for the audience.

       The seventh still shows 4 characters holding torches. They produce the source of light-rainbow rays. The rainbow shooting up into the sky. The ice-cream and cherry stands out as it is bigger than the characters. This is effective because it’s overly emphasises the sweetness of the film, the perfection of the ice-cream shows the film is very high energy. Childish elements, children love ice cream and sweets things. The cherry is shining and glistening and suggests that is newly polished. Throughout the still images there is a repeated theme of different types of food such as orange slices, ice-cream, cherries and sweets. The food used in every still links back to title of film "cloudy with a chance of meatballs".

      The eighth still is fairly different from the other stills. It is a long shot showing the statue of liberty, with a giant strawberry as a head again referencing the tile, the use of big sweets and fruits, is quite comical and entertaining for the audience & links back to naive elements of the film. "Cloudy with a chance of meatballs" implies metaphorically the sky will be raining 
meatballs. The background scenery uses contrasting colours yellow for the sky and blue for the sea. This still has a title that reads "Editor Robert Fisher. Jr" this tiles is written in uppercase this is important because it makes the title prominent&bold. The typeface resembles the type of font "Bernard MT condensed" in Microsoft word typography. The font style is formal and contrasts to the childish theme in the background because the title is important to the film, it shows the production name, it is an informally font compared to the other titles. The other font styles are played around with much more informal. There is a key focus on the editor's name.

        The last still is a medium close-up of an animated dahlia flower. It looks like an inside cover of a child's story book, with graphical colouring. The colours are bright but subtle& looks like a child drew this image. This reflects the films genre and target audience. The film is aimed at children. The film is an adaptation of a storybook. The title reads "head of layout- David Morchead". The font is informal and looks quite naive, the font is in purple. This colour symbolises flowers, a boost of a child's imagination or creativity. Purple is a quite a delicate and innocent colour, it represents children. The connotations of the flower suggest girls; the pink flower- connotes femininity and innocence. Purple  perhapsrepresents Joy.  The use of recurring images of food in each still is important as it again links back to title of the film. There are images of a pineapple, grapes and a sweet corn in the last still. The fruit connotes exoticness and freshness and the vegetable links back to American culture. Most of the food items are grown in America. The green branches represent land and vegetation, the productiveness of plants and fruits.